The Parent Brand

The Parent Brand is Australia’s leading digital media company focused on families from pregnancy to preschool. The Parent Brand produces written, video and audio content across the Babyology and Kinderling brands, with combined social community over 1.2 million followers, spanning the family life-stage spectrum from conception and pregnancy, to baby and toddler, through to kindy and preschool. Through Babyology and Kinderling, The Parent Brand is the media network that speaks to every life stage of parenting young children, with content offerings that appeal to each member of the family.