The Opportunity Initiative & Opportunity Knocks On Pbs

The Opportunity Initiative is the largest coordinated economic mobility campaign in US history. It creates pathways to economic advancement by leveraging public media to connect viewers with 17,000 nonprofits and CDFIs to overcome systematic barriers to reducing debt, building wealth, and transforming the context of their lives. It measures financial health outcomes by engaging beneficiaries in financial health assessments through The Opportunity Coach. The behaviorally designed Opportunity Initiative has connected over 79,000 people to local nonprofits in their communities for essential wrap-around services to increase household financial stability, reduce debt, drive savings, and increase income. In five years the initiative's outreach will connect with 25 million people experiencing LMI, connect 395,425 people to the network of nonprofits, and provide financial health assessments and outcomes measurement for 171,242 beneficiaries to prove results to funders.