The Mix Global

Since 2012, The Mix has been combining the best of quantitive, qualitative, strategy, and creative to create market research campaigns that answer what, why, how, and who in equal measure. Based in London, but operating globally, the team is a bunch of diverse, committed, enthusiastic, and hardworking people. Together, they work with some of the world’s biggest brands including Diageo, Microsoft and Mozilla. A world where our heroes were influencers, and people were concerned about whether a person had 500,000 followers on Instagram or not. A world where if you weren’t a snowflake or a millennial were you even really a person? This was a place that sought out the extra-ordinary and labelled ‘ordinary’ real life as dull, and uninteresting. Our heroes looked different then. But shit’s got real. Today having 500,000 followers on Instagram is knocked out the park by key workers stacking shelves, or caring for your relatives whilst juggling home schooling 3kids and dog. It is those in the ordinary bucket who are now our heroes.  And all the ‘ordinary’ ways that each one of us lives in this world that is now heroic.  The whole world is experiencing the same thing and yet no one is experiencing it in the same way.  And that’s ok, because we’ve never thought anyone is just ordinary. In a world where change is happening all around us, and where are being forced to change what we do, it also means that we have a chance to change what we see. Never ordinary.