The Marketing Rescue Podcast

Epic campaigns often involve epic amounts of risk, but not every risk pays off. For every “Just Do It,” there’s a New Coke. We generally only hear about the success stories, and the failures are often swept under the rug. That’s where we come in. On each episode of the Marketing Rescue Podcast, hosts Nico Coetzee and Chad Childress take you behind the scenes of some of the biggest failures in brand history, and tell the inspiring stories of those that have made it back from the brink of disaster and came back even stronger. We look at the thinking behind the big ideas, the factors that led to their downfall, and the lessons we can all learn along the way. So buckle your seatbelts and put those tray-tables up, because this is going to be a bumpy ride. Welcome to The Marketing Rescue Podcast.