The Little Seedling

Many a successful entrepreneur will tell you that their best and most successful ideas came from a need that was not being filled in their lives. This is the reason that The Little Seedling exists. Molly Ging, also known as “The Diaper Lady”, wanted to put her kids in diapers that were not disposable. Molly assumed that she would use a cloth diaper service for her children. Why not? That is the way it was done when she was growing up. Both Molly and her little brother were cloth diapered. However while pregnant with her first of two sons, Molly discovered that cloth diaper services were as obsolete as dinosaurs. She had some research to do and fast! So like all Gen X’ers, she turned to Google and online parenting forums for the answers to her questions, beginning the journey that lead to The Little Seedling. Tree City Diapers started in Molly’s basement as a way to help parents like her gain knowledge and access to cloth diapers without being subjected to hours of online searches, ordering blindly online, and trial and error. Initially by appointment only, Tree City Diapers quickly out grew the basement and in 2006 Tree City Diapers moved to its first retail location on Jackson Road in Ann Arbor. To meet the growing demand, Molly hired the first of many moms: Amy, Kerry and Susan. Molly’s initial idea of parents serving parents as her business model has remained true.