The Industry התעשייה

Based in Tel Aviv, the Hataasiya Group came together as the result of more than a decade of professional cooperation between head of the SAZ Design Studio, Amir Zahavi, and CEO of Identity, Yariv Gibli. The two joined forces in order to harness their capabilities and experience as a single organic body, proficient in design, technology and content. Hataasiya possesses vast expertise in the creation of visitor centers and museums. By combining the talents of professionals from the fields of design, architecture, content development, technology, and production, we are able to manage complex projects from concept development through construction and exhibit installation. Hataasiya’s multidisciplinary team has created conceptual spaces that blend rich visual language with advanced interactive elements, creating an enjoyable, educational, enriching – and memorable -- visitor experience. We place special emphasis on creating active, out-of-the-ordinary “experiences” that give visitors an opportunity to experiment, sense, and feel as they assimilate content. Among Hataasiya's most notable projects are: · Weizmann Institute of Science Visitors Center - showcasing scientific innovation · Vidor Visitors Center - a window on the agriculture of the Arava · Ashdod Port Visitors Center - a bridge between the public and the port · Intel Israel Visitors Center - highlighting Israel's global hi-tech achievements · Teva Pharmaceuticals Visitors Center · ELOP Experiential Sales Center · Israel Electric Company Experiential Education Center · Golan Experience Visitors Center · Carasso Science Park in Beer Sheva - Outdoor Science Garden These projects have earned both local and international recognition, receiving honors in international competitions and attracting worldwide attention.