The Grooming Company Holding

The Grooming Company Holding’s mission is to acquire and develop beauty and well-being concepts and brands that offer exceptional experiences to modern women and men. Today The Grooming Company Holding is part of the OMORFIA GROUP: Omorfia Group, the flagship beauty entity within the Abu Dhabi-based investment firm Multiply Group, represents a collection of locally nurtured brands deeply ingrained in the UAE’s vibrant landscape, positioning itself as a strong regional and potential global player in the beauty and wellness industry. Among its esteemed portfolio are household names such as Tips & Toes, Bedashing Beauty Lounge, Jazz Lounge Spa, Fisio, Juice Beauty, Creative Beauty Source, N.BAR, 1847 Grooming for Men, Sisters Beauty Lounge, Jetset Hair Salon & Wellbe Trading. These brands symbolize the essence of homegrown innovation, catering to the diverse beauty needs of UAE residents. The group’s strategic focus on consumer-centric enterprises underscores its commitment to nurturing high-growth businesses within the local community, leveraging their inherent purchasing power. Notably, Omorfia Group’s resilience and adaptability shine through its ability to seize emerging opportunities and continuously redefine the customer experience. With a robust presence in the UAE and ambitions extending beyond regional borders, Omorfia Group is poised to become a significant player on the global stage of the beauty and wellness industry.