The Good People Research

A human-centered public, market, and organizational research and advisory firm, we help companies as well as their brands, products, and messages matter to people. We care that all people feel understood and are treated with dignity and have learned that this is the key to successful branding, marketing, and management. Too often social or market research is designed through a lens that benefits narrow organizational goals – a “transactional” approach that results in a transactional relationship between people and organizations, or no relationship at all. We believe that properly understanding why people behave way they do in the full context of their lived experience, with the goal of delivering value to the individual, leads an organization to bond with the individual, and vice versa. We immerse ourselves into the lived experience of your customers, employees, and marketplace to answer key questions about why they may think of your organization or brand as increasingly more or less relevant to their lives.