The Good Glamm

The Good Glamm Group is South Asia’s largest Content-Creator-Commerce conglomerate that brings together the Group’s innovative and fast-growing beauty and personal care brands, powered by the Group’s proprietary digital ecosystem of content and creator assets. Good Glamm Group has four key divisions: - Good Brands Co is South Asia’s largest portfolio of DTC beauty and personal care brands: MyGlamm, St Botanica, The Moms Co, Organic Harvest, Sirona and BabyChakra. - Good Media Co is one of the world’s largest digital media companies comprising POPxo, ScoopWhoop, MissMalini, Tweak and BabyChakra. It has a large digital audience comprising 200mil Monthly Active Users and generates over 4 Billion impressions a month. - Good Creator Co is one of the world’s largest influencer platforms tracking 1.5 million influencers. Miss Malini and Vidooly (which is one of the world’s leading content and influencer analytics platforms) function as independent platforms within the Good Creator Co. - Good Community is one of the largest deep interest on-ground and online communities around positive parenting, inclusive beauty & sexuality, holistic living. The Good Glamm Group has a team of over 3,500 spread across India, Dubai and Singapore. The ‘Good’ in the Good Glamm Group underscores the Group’s commitment to inclusive beauty and cruelty-free, vegan, environment-friendly, clean beauty products and focuses on creating experiences for consumers that truly enhance their lives through positive content and creator inspirations. Equity Investors in the Good Glamm Group include Warburg Pincus, Prosus (Naspers), Bessemer Venture Partners, Accel, L’Occitane, Amazon, Ascent Capital, Mankekar Family Office and Trifecta Capital. In November 2021, the Good Glamm Group became South Asia’s first DTC Beauty Brand Unicorn.