The Gerety Awards

The Gerety Awards redefine the standard to which advertising is held. Named after Frances Gerety, the copywriter who coined the slogan “A diamond is forever”, the awards mark the first time that juries have been brought together to select the best in advertising – all advertising, not just advertising made for women – through the female lens. Women make up to 80% of all purchasing decisions globally, and so our talented judging panels set a new benchmark for creative communications relevant to market reality. We’re unique in that our sessions are held around the world, with international Executive Juries of agency and brand leaders determining a shortlist of finalists, which is then submitted to a Grand Jury of creative experts, creating a truly diverse and qualitative winners showcase across multiple creative disciplines. By determining winners based on scores achieved across the board of international juries – regardless of the product advertised or medium submitted – ensures that only the very best work, that resonates with the world’s most powerful consumers, is awarded.