The Firebird Partnership

Stewart Lambert and Ian Finlay are friends and highly skilled business leaders with over five decades of experience in travel and leisure. Together their expertise encompasses strategy, analytical planning, budgeting, people management, M&A, corporate finance, exit planning and raising funds. Having founded the Firebird Partnership in June 2020, their consultancy now also includes industry stalwarts Chris Thompson, Mark Bush, Safia Bhutta, Matt Purser, Lucy Haines and Gordon Mathie among its Directors. At Firebird, we strongly believe in working with businesses at every stage of their journey. We don't believe in quick fixes or one size fits all, MBA-style buzz words which ultimately get you nowhere. Every company is unique, it has unique challenges, unique opportunities and unique potential. We put everything we know (and we've been leading businesses longer than we like to admit) into creating unique strategies and solutions for each client. What we offer is a truly full service - we become part of your company, and are there through every step of the way until your goals are achieved.