The Dai Ichi Life Insurance Company,

Since our foundation in 1902, the Dai-ichi Life Group has always put the customer first. This philosophy continues to guide us as we move forward. We contribute to local communities by passing on peace of mind through providing life insurance and related services. As part of the Dai-ichi Life Group, all our companies will continue to stand by the side of our customers and their loved ones, for life. The Dai-ichi Life Group has adopted Thinking People First as its medium- to long-term Group vision. Based on this vision, we will always take a sincere approach to stakeholders such as customers, society, shareholders and investors, employees, and others who are involved in the daily activities of our company, act accordingly, and aim to be the 'First in Quality', 'First in Productivity', 'First in Vital and Energetic Employees', and 'First in Growth Potential'. Ultimately, our goal is to be the number one customer-supported company. We plan to accelerate the development of our international life insurance business. As we continue to help the local life insurance market to evolve and improve penetration, we expect further contribution from our international life businesses to the Group profit. 1902年に日本初の相互会社としてスタートした当社は、世紀を超える長い歩みの中で、いつの時代にあっても、「お客さま第一主義」という経営理念を貫くために、「創業より受け継いできた大切なもの」を守りつつも、時代や環境の変化の中で幾多の困難に対峙し、「変えるべきことは変える」という変革に挑んできました。 この理念は、2010年の株式会社化を経て、海外を含む事業展開の拡大・成長を続ける今も変わることはありません。そして、グループミッションを「一生涯のパートナー/By your side, for life」と定め、グループ各社がそれぞれの地域でステークホルダーの皆さまに寄り添い、「安心で豊かな暮らし」と「地域社会の発展」に貢献していくことこそが、私たちの存在意義であると位置付け、グループ全体でこれを共有しています。