The Carter Group (Japan Market Resource Network)

CarterJMRN is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan and beyond since 1989. We believe that, although the terrain faced in building a successful marketing strategy and activation path sometimes seems obscure, the path to success is knowable and that the consumer is the guide who will show the way. Our work is creative and stretching yet grounded in the consumer’s life, their culture and the truths they reveal. We combine the tools of the market research trade with our sense of collaboration, thinking, creativity and boundless enthusiasm to help create the understandings that drive you to action. Our goal is nothing less than to help create a successful partnership between brands and the people who trust them.