The Business Of Broadway

The commercial theatre industry relies on a marriage of art and commerce. And yet, within the industry, there is often an unacknowledged iron curtain between those who identify first and foremost as artists, and those who make the business decisions. We recognized this divide and saw space to illuminate how the business of the business operates in order to transform the way artists and producers collaborate. And the Business of Broadway was born. Our goal is to pull back the curtain and democratize the business knowledge that has so often been withheld and therefore perpetuated a hierarchical system with producers situated at the top. By empowering you with deeper insight into how the artistry and economics interplay, our aim is not only to lay the groundwork for more effective and nonhierarchical future collaborations, but also allow you to urgently challenge the ways in which the business has historically operated and consider how we can build a better industry model that serves everyone when we can gather again.