The Brand & Beverage

The Brand & Beverage Company is a retail sales and brand marketing specialist offering brand owners a start-to-end sales, merchandising & distribution solution for the emerging market which includes brand availability and visibility, controlled route-to-market, price management, category management, stock management, product quality management, promotions & activations, shopper interaction & retailer education. The emerging market in South Africa has more than 200,000 spazas and 60,000 licenced taverns. If your brand is not visible and available, you are missing a huge opportunity to maximise your sales revenue. Our vision is to be the leading brand specialist for all emerging African markets. Our mission is to create brand value by offering a world class market solution for our brand owners. Our services include: • Availability- We use a systematic targeted sales and distribution approach to ensure brand availability on the shelf. • Visibility- We implement and validate any brand visibility standards as required by our clients. • Price Management- We take control and manage the value chain from route-to-market to shopper purchase level to ensure that products are priced at an affordable level for township customers. • Category Management- We manage categories within retail outlets by working with retail owners to ensure we can drive growth for our brand owners. • Stock Management- We drive sales through suggested orders and minimum stock levels to ensure brand & SKU availability and minimise out-of-stocks. • Quality- We maintain product quality in the township environment to guarantee a positive consumer experience and interaction. • Retailer Education- We educate retail owners on how they will benefit from selling the brands we represent. • Shopper Interaction- We interact with shoppers to understand and get real feedback on how they perceive brands and what they believe about brands as well as what might persuade them to change brands.