The Body Cover Group Second Generation Holding

The Branded Intimate Company... The Body Cover Group is a family-owned company founded as Elbrina Foundations BV in 1981 in The Netherlands by Gerrit van Helden Sr. “Nothing is as personal as lingerie, no woman or body is the same”. With this thought in mind he took over the existing Elbrina brand name and changed course for something new. Today The Body Cover Group owns several lingerie brands; After Eden, After Eden D-Cup & Up, Elbrina and the newest brand MyBasic. The running business model based on innovation and flexibility, have made The Body Cover Group one of the major players. Our approach to fashion, creativity, design and quality has allowed us to expand internationally. Nowadays we have offices in the United Kingdom, Belgium and Germany, we have solid business partners throughout Europe, Russia, the Middle East, Ukraine, South Africa, Hong Kong & China. In all different countries and in our home country we achieve to work with the major mail order houses, department stores, web based companies and local retailers. Currently we have over 1500 points of sales across 40 different countries, including 62 shop in shops in different department stores. We have 24 brand stores in the Netherlands, in 2017 this number will be increased to 32. Next to our own brands in which all is to be found, we work with various costumers on private label collections, which we design in house. We have in house quality testing facilities that assure the best quality possible. We are Öko-tex, WRAP and BSCI certificated. The Body Cover Group aims for the best