The Agency Source

The Agency Source The Agency Source (TAS) was established in 1993 to provide competitive information services to the Advertising & marketing industry under the TV Ad Indx, Press Indx, News Indx, Radio Indx and Bank brands. TAS is headquartered in New Delhi and is India's largest advertising creative nd news monitoring firm. We specialise in monitoring: new TV commercials (TV AD Indx) new Press Ads (Press Indx) TAS manages a completely digitised monitoring, archiving operation. The library archives every possible advertisement released in India and from the pan-Asian area. Customer and subscriber operations are managed with state-of-the art databases and automated system ensure timely and cost-effective delivery of information. Our systems are designed for speed, flexibility and reliability at the lowest possible cost to clients. TAS library hosts over 75,000 TV commercials and 90,000 press ads and new ads are added daily to the archives. TVCs are maintained as high and low resolution MPEG files that are delivered in multiple formats on CD ROM, DVD, VCD, via an FTP website or through email. Hard copies are delivered in PAL or NTSC formats on VHS or 3/4" Umatic tape. Press ads are digitised as JPEGs while multiple hard copies are also maintained in the library. We monitor over 60 Indian & pan-Asian TV channels with dedicated satellite dishes and receivers. Over 100 press publications monitored include mainline, financial & regional dailies and a range of general interest and special interest magazines.