Of the overall global economy, the creative industries in Africa only contribute 1%. Taking this into account and the diverse cultures that inhabit the continent, one realizes that the wealth in Africa not only lies in natural and mineral resources but also in culture, art and heritage. However, these priceless commodities are poorly financed, managed, celebrated and archived for future generations on the continent. The world is constantly looking at Africa for inspiration and creativity and The 54 Art Foundation is the intersection between cultural tourism and economic sustainability with the arts and heritage sectors as primary drivers of its vision and mission.