Tetrarch Associates

Tetrarch is a company of Information Architects. That means that we assess, structure, design, write, illustrate, program, and produce materials that are user-centred. Whose primary focus is the creation and communication of information to target audiences, in the most effective, clear and understandable way. Creating the right message using those subtle, precise, words and terms, images and techniques, that an expert and intelligent audience understands and appreciates. Using the appropriate language, drawings and pictures that will communicate effectively. Our printed work ranges from file binders and bound compendia of a 1,000 pages or more through technical handbooks and installation guides to individual product brochures, datasheets, mailshots and advertisements. Where the end result is printed on paper. Our digital work includes analysing, structuring, designing and programming complex websites and extranet information channels; smart object and parametric technology; to individual seminar presentations on specific subjects. Where the end result is displayed on a computer monitor; experienced through interface or interaction design. Creating the right message necessarily involves using the words and terms that are appropriate and attractive to specific communities and to the wider population. It means using the right tone and imagery so that the message is understood and appreciated by the target audience. The results of Tetrarch's unrivalled understanding, interpretation and presentation are seen as websites, seminars and publications that promote and communicate convincing information that successfully meets marketing needs.