Tadano Europe Holdings

Our missionTadano’s corporate slogan of “Lifting your dreams” refers not only to the goals and aspirations held dear by individuals, society, and our company, but also to the ambition we each hold that turns dreams into reality. At Tadano, we firmly believe that high-quality lifting equipment contributes to a better society and boosts prosperity for our customers. While doing so, we work to maximize our corporate value while meeting the expectations of every stakeholder. Simply stated, we continuously pursue further excellence for the world and the future.OUR PHILOSOPHYThe Tadano Group adheres to its Corporate Philosophy of Sozo (Creation), Hoshi (Contribution), and Kyoryoku (Cooperation), firmly believing that a company can only exist successfully if it is in harmony with society and people. Pursuant to this, Tadano and its employees contribute to the development of local and international communities and promote business activities that help protect the global environment. We also work to maximize corporate value while meeting and exceeding stakeholder expectations.