tv2u is fully aligned with the twenty first century business case for next generation television platforms. The high cost of the set top box coupled with the costs for installation and provisioning of a managed network make the business case for IP delivered television solutions difficult. Hence the tv2u approach is to enable a unicast video delivered solution, leveraging consumer owned devices to fundamentally change the business case for television.
When this is combined with a cloud based solution pre-integrated with a content offer, costs can be shared amongst multiple operators. This means that prospective operators adopting the tv2u approach to interactive television can enter the market with a radically different OPEX based business case, that allows them to mitigate a great deal of operational risk and come in at a fundamentally different price point to conventional triple play services providers.