Think Eye Tracking

THiNK is a supplier of consumer insight. We provide a range of neuromarketing services – we conduct field based Shopper Studies, as well as Media and Usability tests - using portable and fixed eye tracking technology. Our value for money rates makes eye tracking feasible... We even have a unique Omnibus approach. Why Eye Tracking? By observing shoppers, THiNK exposes true shopper behaviour, the influences and barriers to purchase at the ‘first moment of truth’ – the POP - using portable eye tracking technology. Whist there are a number of ways to identify what shoppers buy in store, THiNK also identifies the products that shoppers do not buy – and we aim to identify the barriers and triggers that influence shopper purchase decisions. By testing media, THiNK removes the subjectivity from the creative approval process. By pre-testing media we qualify best practice and we influence the development of strong, effective creative approaches. Our work significantly improves brand recall, call to action noting and cognitive viewing. In short, we maximise the effectiveness of a marketing spend at the POP (on or offline) and we influence the effectiveness of media; THiNK's work will increase your ROI.