The Most

We design the the curl-taming, time-saving creations of your dreams. We LOVE ethnic curls, kinks, waves, and 'fros, but styling and maintaining natural hair can be time consuming and complicated. While the natural, ethnic hair market has exploded over the last decade, the development of hair tools that address said market has lagged behind. Many ethnic consumers have resigned themselves to a lifetime of grappling with a strenuous hair routine. We believe that culturally informed engineering can yield responsive products that minimize even the most difficult pain points in daily styling, traveling, and exercising. We've spent thousands of hours crafting tailored solutions for ethnic hair to make your routine cleaner, more efficient, and less stressful. We know how busy your life is and we're building tools to give you less friction and more zen.