Superbike Factory

Founded in 2010 by entrepreneurs Scott Behrens and James Watson, SuperBike Factory is now Europe's largest buyer, seller and financier of motorbikes in the UK. Operating from its base in South East Cheshire and pioneering a disruptive business model in a traditional market, SuperBike Factory has built its brand organically on product quality and impeccable, hassle-free service. The company is customer centric, and strives to deliver a leading-edge service, this includes an easy-to-use online stock list, finance options and direct-to-door nationwide delivery. SuperBike Factory offers an extensive range of financing offers for its customers through its finance partners. They are the UK’s leading finance broker in the motorcycle market, which has relationships with more than 300 UK dealers. In 2018 SuperBike Factory continued its expansion across the motorbike sector by launching an online accessory store, distributing helmets, clothing, boots and gloves from leading brands direct to the customer. 2020 saw the business diverse into the electric motorbike market, thus providing riders with the ultimate choice. In 2021 the company invested in their second site at Donington Park adjacent to the historic race circuit, firmly establishing the company as Europe's largest motorbike retailer. By putting the customer at the heart of everything they do, whether buying, selling or financing a motorbike, the business is going from strength to strength.