Super Retail

Super Retail Co. Ltd. was founded in 2009 in Phnom Penh - Cambodia, with the first business name Supercheap. The aim and concept was to have a one stop shop providing all things, liquor and beverage. Beers, Wine and Spirits. Our goal is to have the biggest range and the cheapest prices in Phnom Penh. Today, Super Retail Group has dominatedthe market in liquor industry including our core business in retail for over 10 years and our marketing and import/distribution business Liquid Assets Fine Wines & Premium Spirits starting to shape the market. Our retail brands Supercheap and S-liquor will continue to grow from our current 4 stores to the ambitious plan to have over 35 stores nation wide by 2025 and the expansion into the SEA region. Our strategy is not only to focus on retail but to also diversify into marketing and growing our brands and products. These includes import & distribution, manufacturing & creating new brands & products, contract manufacturing and producing home brands for our retail & hospitality channels. The subsidiaries and business units of Super Retail Group was later founded to achieve this vision. Liquid Assets Fine Wines & Premium Spirits Kingdom Brewery Limited Kingdom Distillery Limited R2M Solutions