Studio M

Toronto based boutique creative agency Studio M (founded in 2004) has always punched above their weight class. They have consistently delivered impactful work for a range of top brands including WestJet, Under Armour, Telus, Weber, Quaker and Tostitos. They have been recognized with the most prestigious industry awards both in Canada and internationally for their work, including two Cannes Lions. From this industry recognition bestowed on the agency, a theme has emerged: their impact on their clients’ bottom line. In 2019, at each of Strategy, Atomics and the CMAs, the shop took home hardware in the ROI (Return on Investment) category. Their impressive output as a company was recognized with a place on the shortlist of Strategy Magazine’s “Small Agency of the Year.” So what’s the secret sauce? How does an independent boutique agency earn the trust of large clients, continue to attract new business and win major industry awards, competing against much larger local and global agencies? One key part of their success is their ability to foster a very strong core team, while working with a large complement of freelance talent. As a result, Studio M enjoys the freedom to pivot to address the ever changing needs of clients - thus creating strong work with an evolving cast of smart minds and creative talent pulled from across the industry. However there’s something more - something intangible about Studio M that has fueled their success, something that can’t be explained by business models or org charts. Whether it’s the internationally famous WestJet Christmas Miracle, breakthrough work for Quaker, Telefora or Ronald McDonald House – there is an emotional resonance to their work that drives change for brands. Indeed: the Globe & Mail has called Studio M the “emotion factory.” The simple truth of it: Studio M has heart and their work is a reflection of their founding values. The agency’s purpose is to “Make it Matter.” And that is exactly what they do.