StrawberryFrog is a creative advertising and marketing agency known for its unique approach to branding and marketing strategy. We distinguish ourselves with a philosophy we call "Movement Marketing" or "Cultural Movement" strategy. Instead of traditional advertising methods, which may focus purely on the attributes of a product or service, Movement Marketing aims to create a social or cultural movement around a brand, connecting it with broader human values, emotions, and community behavior.
This approach is designed to engage people on a deeper level, fostering loyalty and advocacy by aligning the brand's values with those of the customers. By doing so, StrawberryFrog seeks to not only sell a product or service but to also instill a sense of purpose and belonging among consumers, potentially leading to a more sustainable and passionate customer base.
What makes StrawberryFrog unique is our focus on this strategic approach. And StrawberryFrog works on integrated campaigns that utilize a variety of channels and touchpoints, from digital and social media to experiential and traditional media, to create a cohesive and powerful movement that resonates with the public.