Stratosferica

Founded in 2014, Stratosferica is a collective project of city imaging: an experiment in constructing visually based narrative and powerful imagery to highlight the potential of the city and leverage its posititioning. No limitations. No institutional assignments. No preconceived notions or feasibility studies. Torino Stratosferica is a project that starts from our wishes to build a new vision of the city. Torino Stratosferica’s unique city imaging methodology is based on different disciplines: communication, branding & marketing, planning, graphic design, city-making and social innovation. While running this ongoing visioning process to create the best image of the city for promotional and cultural use, the nonprofit has established the first and only Italian city-making festival, Utopian Hours, that draws several experts, makers and “city dreamers” to discuss the most pressing topics our cities are facing today. In 2020 Stratosferica launches its first placemaking initiative. The internationally acclaimed Precollinear Park transformed an unused tramway track into a vibrant linear park, generating an active community through year-round activities and cultural summer events. In 2022 the park was shortlisted in the final stage of the New European Bauhaus Prizes, organized by the European Commission.