Strategic Housing

SHG is a rapidly expanding and innovative company that originated in the student living community sector and has expanded into co-living and hybrid hospitality. Our focus is on creating value for all stakeholders involved, including residents that benefit from convenient, flexible, and safe living to our partners and investors who benefit from attractive returns on their investment. The company seeks to expand regionally and solidify its status as the market leader in multiple living communities and hybrid hospitality brands. SHG is headquartered at Dubai International Financial Centre (DIFC) and is run by a highly experienced team that have a strong background in this asset class and sector, as well as a track record of deal and property development, innovation, and operations. SHG’s mission is to offer a secure, enriching, and contemporary living environment that represents a world-class lifestyle and introduces a new standard of living, rooted in thorough research and analysis of current housing needs and gaps in the market. SHG actively seeks opportunities by pinpointing locations where market gaps are apparent. Leveraging our extensive network, we gain access to valuable information that paves the way for lucrative deals, tailored to specific requirements influenced by population and demographics. The Myriad is a wholly owned subsidiary of SHG and a dedicated student housing company with modern yet ethical living environments that prioritize comfort and safety, catering exclusively to students. SHG and Asset Living are proud student housing Joint Venture partners for international markets, including the Middle East and Africa. Asset Living is the nation’s leader in property management in the US and oversees with over 285K units and boasts over 38 years of industry experience. URBN is the property management subsidiary of SHG, headquartered in Dubai, focusing on the turnkey management of serviced residential and hospitality properties.