Standard Football performs market analysis, asset appraisals, and impact assessments on behalf of international football institutions, investors, financial operators, and sports clubs. The company develops and applies a combination of analytical models, statistical algorithms, and machine learning techniques to a wide cross-knowledge base (performance and market time series, financial data, and personal expertise) to find the optimal combination of sport and profit targets. A set of interactive dashboards updated in real-time allows to identify and solve semi- structured or unstructured problems and reducing risks related to changes accommodation both in the sport and business environment. The platform currently covers 43 top leagues, 775 clubs, and 24.000 football players involving more than 99% of yearly market transactions.