Square Holes

Business growth through deep human insight Growth, inspired by real people. Our mission is to partner with human-curious leaders to optimise growth and innovation. Trusted partnerships through tailored market research and cultural insight programs since 2004. Three steps to growth ... 1: EXPLORE: Exploration of the real people in target cities and markets. The local and global commercial opportunities and cultural trends (i.e. media, society, shopping and lifestyles etc). Inspiring growth and innovation. Establishing benchmarks. Output: Innovation / Growth Framework, e.g ... Category / culture / population exploration Customer personas / journey development Brand positioning and growth drivers Product innovation roadmap New market entry pathway 2: TEST Candid feedback from real people to optimise ideas. Permission to be brave with more than blind faith. Output: Idea feedback and priorities, e.g ... Scenario planning and reimagining Service design and improvement Brand / advertising development Product testing and path-to-market Policy and planning refinement 3: MONITOR Monitoring through primary and secondary data and interactive dashboards. Tracking impact and identifying opportunities to scale innovation and growth. Output: Key performance indicator (KPI) setting and monitoring, e.g ... Culture and sentiment monitoring Customer feedback / NPS monitoring Brand and advertising monitoring Product innovation opportunities monitoring New market growth monitoring