Sport Alliance

LEADING THE EVOLUTION OF FITNESS We make it easier for people to access sport by digitalizing the fitness industry. As the market leader in Germany, we rely on the state-of-the-art technologies and methods to create a cloud-based platform that can map all relevant business processes from independent gyms to international chains. Building on this, we have created a unique ecosystem of innovative products and services in the areas of ERP solutions, fintech, mobile apps and lead generation. The Sport Alliance group consists of Magicline, Finion, and MySports. Our offices in Hamburg and Kraków are located in the heart of the city centre. Around 300 colleagues are working on new ideas and solutions to lead the industry into the future.