A common Bulgarian saying implies that a shared trouble is twice as easy to handle, meaning that when problems are spoken and communicated between agencies, it is more likely to find solutions to them collectively. After all, we are all puzzled by the same stuff, why not collaborate?
In a nutshell, Sofia Start Up (SUP) aims for developing an interaction and connectedness in Sofia’s startup society by bringing people closer together and thus resolving common issues that would later on have impact on a global scale. It is a cause, rather than a means to an end. Perhaps a cause with a well-thought means to an end!