Smashed Grapes

As the drinks industry expands exponentially with choice, the freedom for wine drinkers to explore tasty new varieties is stifled by an industry that's behind the times. Drinkers face a choice between the big branded, mass produced and uninspiring, or, a world of historic snobbery, complex language and superiority. The result? Neither end appeals to the majority of wine drinkers, who are left to stick to what they know, choosing the familiar over the baffling. We help wine lovers who are stuck in a rut, yet put off by wine snobbery. Guided by our ‘real life’ wine categories, and a strict ban on bullsh*t descriptions, we make good wine accessible to all. With try before you buy kits and a good wine guarantee, our customers enjoy all the wine, confidently and copiously! So far… 3,000+ bottles sold 20,350+ glasses of wine enjoyed 270+ Try Before You Buy Kits delivered 700+ active customers attracted, growing 5% month on month 39% made a follow-up purchase within a week of trying a sample box 1/4 customers buy wine from us at least once a month 100% carbon neutral through tree planting partnership Brands like Brewdog and The Craft Gin Club have given endless choice to customers by putting them at the centre of everything they do. We aim to do the same for wine. We’re seeking investment to grow to 10,000 customers next year. If you want to join us, we want to hear from people who love wine and hate snobbery. We’re on a mission and we need an army! We’re on a mission and we need an army. So if you share our love for wine and our hate for wine snobbery, join us!