Run a state of the art audiology practice.
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In 2012 we (Travis and Skylar) were working as hearing specialists for a company that owned nearly 200 hearing centers across the nation. On the surface, all was well. Our centers were growing, revenue was consistent, and most importantly, our patients were satisfied.
However, we knew it could be better. We’re both sort of obsessive when it comes to organization, and the ‘organizational’ software (i.e. glorified calendar) we were using didn’t cut it.
The one goal Travis and I both had for our clinics was to achieve long-term success. Real long-term success. The kind of success where we could stop gambling away money on advertising and focus on satisfying repeat and referral patients. We knew software would (or should) play a big part in getting us there, but it didn’t.
We started creating spreadsheets and patching together an assortment of applications in order to keep things organized the way we felt they should be. Even though our software solution was a hack job, our offices were more productive and organized. We soon realized we were really on to something.
We could see so clearly how well-thought-out software would really benefit our industry. We just needed to build it.