Smartcoding

WHAT WE DO Direct, multilingual coding - ranging from simple brand name coding (each verbatim is a brand name) to the coding of complex accounts, such as emotion-filled user experiences Code frame management - including code frame production, maintaining code frame consistency (the same code frame for all languages) and ensuring a transparent, unequivocal code frame interpretation Coordination of coders - we coordinate the coding so as to ensure that similar answers - independently of the language - are coded in the same way, as far as possible WHAT YOU GET Cost and time savingsthrough direct coding - instead of translating the answers into English first and then coding them Interlanguage consistency - for all languages, the open-ended responses are mapped directly onto the same code frame, so there is no loss or shift of meaning in an intermediate translation step.