Skyscraper,

Skyscraper offers a unique approach to global innovation. We introduce your innovation team to the Psychology of Creativity to produce breakthrough innovation results. Our unique methodology utilizes real psychological principles to re-wire the minds of your innovation team. We collaborate with and empower cross-functional teams to push the boundaries of internal capabilities and unmet consumer needs to create winning new products and services. The Skyscraper, Inc. team then utilizes entrepreneurial processes to speed these opportunity areas into truly breakthrough product concepts and prototypes. Skyscraper specializes in three innovative processes: 1. Groundbreaker - for developing and gaining early-stage strategic alignment through segmentation, A&U studies, unmet needs and positioning analyses. 2. Builder - for developing breakthrough product platforms and concepts using deep consumer and category insights. 3. Designer - for creating winning product prototypes with consumers and the client team to drive loyalty, passion and business success.