Six Four Asset Management,

SIX FOUR  is a real estate private equity firm dedicated to investments in lifestyle and independent hotels. We pursue a value-add investment strategy, targeting properties with opportunities to upgrade facilities, reposition branding, and improve operations. On behalf of our Principals and Investors, we source promising hospitality assets priced below replacement cost or producing below market returns. Our vertically-integrated approach handles the entire investment lifecycle from acquisition to value creation to disposition. With extensive hospitality expertise and hands-on asset management, SIX FOUR aims to revitalize properties and deliver market-leading returns. We take a selective approach, making strategic investments poised for outsized appreciation over our medium and long-term hold period. Our objective is to provide superior risk-adjusted returns for our investment partners. We accomplish this through opportunistic investing in the hospitality sector and relentless execution driving hotel performance. Over time, SIX FOUR seeks to build a diversified portfolio of attractive lifestyle and independent hotel properties across key US markets.