Whether you like your toys soft and cuddly or fast and flashy, Simba has you covered. The company makes stuffed animals, remote controlled cars, dolls, ride-on cars, and other fun things. The company's 3,000-item range of toys includes brands Simba (stuffed animals), Dickie (remote-controlled cars), Schuco (die-cast collectible cars), Eichhorn (wooden trains and toys), and Noris Spiele (games). Simba has about 50 subsidiaries in Asia, Australia, and Europe; about half its sales come from outside Germany. Founded in 1982 by Fritz and Michael Sieber, the company acquired French rival
Smoby
, Europe's second-largest toy maker, out of receivership in 2008.
Industry
International Trade and Development, Toy & Game Manufacturing, Manufacturing Sector, Brettspiele, Spielzeug, pädagogisches, Puzzlespiele, Spiele aus Holz, Bausteine aus Kunststoff (Spielzeug), Kunststoff-Spielzeug, Holzspielzeug
HQ Location
Werkstr. 1 90765, Fürth , Bayern Germany