ShowCo Association is an international association of, and for companies in the international poultry industry. ShowCo members regularly participate in global poultry trade shows. ShowCo Association is based on 4 pillars: democratic, loyal, respectful and reliable. ShowCo was legally founded in 2008 in Italy, has its (financial) head office in Germany and its management office in the Netherlands.
The ShowCo members determine the most important leading poultry trade shows based on analysis and experiences. These exhibitions are included in the ShowCo calendar. ShowCo members are and remain free in their choice to participate in the trade fairs mentioned in the calendar.