Shellcatch provides a monitoring platform with software, hardware and IT support to transform the way fisheries are monitored, managed and how fishers engage customers. There is a fundamental mismatch between how organizations are monitoring fishing activity, how fishers are selling their product, and the way consumers actually want to shop and buy these products from them. With Shellcatch, you can obtain data directly from the fishing process, create reports, analyze videos, calculate fishing effort, configure species lists, alert fishing season closures, while fishers can let consumers know about their fishing in the most efficient way possible and connect to the market. To make this possible, Shellcatch has evolved to create a suite of innovative products: eReporting, Virtual Observer and eMarketing.