Shangrila Farms is the first in socially responsible natural products with mass market potential in China. We work with rural cooperatives, buying their produce, i.e. organic honey and “green” certified coffee, at fair trade prices and offering capacity building in green livelihoods. Our Shangrila Farms brand is a marketing platform for high quality, ethical and green products at accessible prices. We are competing to enter the mainstream Chinese market, shifting consumer preferences in China in a more sustainable direction and gradually moving into global markets.