Sensify

Sensify helps companies and marketers by delivering fresher qualitative information on target segments, AI-ready. Thanks to its unbiased and continuous listening service, Sensify allows to secure and boost your marketing strategies and projects. Sensify is the first accessible service formula with trained and dedicated researchers to offer deep human insights, now usable also as exclusive input data for generative AI. Our research is cyclic and qualitative, i.e. generated via rich and direct interactions. Our researchers are neutral professionals who can guarantee the expertise and the impartiality that are vital to eliminate cognitive bias. Sensify is the first service with transparent and affordable prices thanks to our innovative engineering of the best qualitative techniques, such as in-depth interviews, focus groups and ethnographic safaris. We encapsulated them in a process that is founded on scientific rigor, lean production and powerful results. We finally made it easy and convenient to access the most powerful asset for marketing research and target knowledge acquisition. Only the qualitative data that we supply (deep-data, rich-data, small-data) can predict and illustrate the behaviors, the reasons and the needs that move target segments, buyer personas and other profiled stakeholders, thus complementing and explaining the superficial information coming from statistical and quantitative data that companies and marketers might already have. Thanks to Sensify, experts can improve processes and outputs by supporting decisions in the areas of marketing, external and internal communications, business strategy, sales, R&D, customer care, customer experience. The power of serious qualitative research was once reserved to a limited circle of experts. With Sensify, this power becomes an accessible asset for all marketers and companies that have the ambition to grow and to establish a sound, ethical and long-lasting relationship with their target segments.