SelfPay Now is an innovative fintech started in Romania, part of the SelfPay Group. Under the same brand, the company has developed a mobile app that seamlessly links cash and online payments, allowing users to deposit cash instantly on any card. SelfPay Now also helps users to transfer money between them in real time, with just a couple of screen taps. SelfPay Now is one of the most flexible financial apps available in Romania, soon to roll out in multiple countries across Europe; the expansion comes with a multitude of extra options that will cater to increasingly more diversified financial needs of its users. SelfPay Now originates with one of the most appreciated fintech companies in Romania: SelfPay, a role model for the local business community. The company, a leading self-service payment terminal operator with over 9.000 units operating nationwide, was listed on the Bucharest Stock Exchange in 2021 with a private placement of corporate bonds.