Launched in 2008 and based around South Florida’s unique subculture of saltwater sport fishermen, SCALES was quickly coveted by elite anglers competing in top-tier tournament circuits throughout Florida and The Bahamas. Similar to the morphology of fish scales adapted through eons of evolution in providing protection and hydrodynamic advantage, SCALES has since emerged with an advanced look featuring innovative goods and designs for anglers and seasoned outdoorsmen. With a focus on core identifiable aesthetics, SCALES develops and produces high-quality apparel and products that are functional, comfortable and provide superior protection from the elements.