Sawaya

SAWAYA GROUP Sawaya International founded in 1990 by CEO Fadi Sawaya, is one of the leading beauty products distribution and development companies in the Middle East. With solid determination to distribute professionally and to operate with integrity and innovation, Sawaya Group has been the exclusive distributor for global brands in the Mena region and Africa for over 27 years and is a developer, distributor and concept creator for its two signature brands worldwide. Sawaya International’s exclusive global brands are; Hand & Nail Harmony (Nail products), Gelish Soak-Off Gel, Morgan Taylor Professional Nail Lacquer and its own signature brands; Provoc Makeup & beauty Platform and Clashes - Eyelashes extensions. PROVOC Makeup Provoc is a global make-up brand with an expanding product range bringing quality and innovation into a women’s personal allure and make-up artists’ expertise. Further to thorough processes of research and product development, Provoc releases its creations to the market ensuring that quality and precision are the top attributes that are consistently kept at every woman’s reach. Provoc’s innovative culture is a leading one not only in its products but also in its concepts and opportunities that are presented at it’s one of a kind concept store franchise “Provoc Platform”. This modular, multi-functional platform will be leading the future of beauty making through; global expert consultation, virtual trials and facial analysis, self-consultancy, personalized analytical studies based on customers’ beauty traits, hands-on educational sessions, work opportunities per project and quality retail.