Founded in 1904, SWIZA has a proud tradition of manufacturing high-quality timepieces in the world-renowned Jura Mountain region of Northwest Switzerland part of the Watch valley. SWIZA is extending it's brand's reputation for innovation and craftsmanship along with it's more than 100 year heritage in watchmaking into new product categories and markets. Since 2015, the legendary Swiss pocket Knife has been given a redesign for the first time in decades. The result is a unique creation manufactured and assembled in the Jura, restoring the status of the local cutlery industry.