“Who is my customer?”
“What do they care about, what are their goals and pain points?
“What are the problems worth solving?”
We help organisations understand and answer these questions. However, to make the ‘answers’ valuable they need to be addressed not only from a social science point of view. The complexity of the challenges organisations deal with in the current environment also needs to be addressed by design and business thinking, in a holistic approach.
“Which insights provide strategic opportunities for my organisation?”
“How can we provide meaningful products to address her or his needs?”
“How does our organisation benefit financially?”
“How does that position us in our competitive landscape?”
“How do we organise ourselves in a way we can best serve our customers?”
Insights need to be translated into (re)usable frameworks and tools to inspire and ground product and service design, as well as business model design. This demands a deep understanding of your organisations capabilities and assets, your (new) market and the already available value propositions. Future proofing your company, uncovering new opportunities areas and providing new value propositions is a complex challenge. It requirers a holistic, collaborative and lean approach.
STUDIO WOLFRAM has broad experience in co-designing and leading projects addressing complex innovation challenges. Our aim is to be your partner and work with your research, design and strategy teams towards sustainable and human-centred product and service strategies. We aim to help you build your own internal innovation capabilities, so you’ll only need us once.