Smbc Institute

The Social Marketing Behavior Change Institute was created to promote the field of Social Marketing to managers and organizations in Greece and Cyprus, by providing training and access to innovative expertise and tools for the application of Social Marketing framework. Another goal of the Institute is to undertake primary and secondary research initiatives that draw on the Social Marketing framework and promote it through the writing of manuscripts for scientific journals and presentations at conferences. The SMI Greece will aspires to become the scientific bridge connecting Greece with international Social Marketing networks, such as the International Social Marketing Association, European Social Marketing Association and other organizations related to the field.