SIA Global is a technology company which helps Automotive OEM's & Dealers to enhance their customer experience with the help of mobility. It's flagship product SMART TOOLKIT is built on the concept of CEM which stands for Customer Experience Management. Customer Experience Management is a strategy that is used to initiate, track, oversee and organize all customer interactions, in order to help a business focus on the needs of its customers. This practice is meant to 'close the gap' between the intended customer experience and the actual customer experience. Rather than just enhancing the CSAT scores, the solution also helps increase and track the employee productivity by providing SMART TOOLS to certain departments of the organization. The SMART TOOLS which also use the solutions ANALYTICS platform have great ability to impact the organizations revenues in a positive way.